Vape Flavours: The Complete Guide

Flavour is the single biggest reason a customer comes back for the same model. This guide covers the flavour families you will find across our catalogue, so you can pick a range that sells rather than a shelf of near-identical fruit.

The flavour families

Fruit

The largest group by far. Straight single-fruit flavours — mango, watermelon, blueberry, strawberry, peach, grape — sit alongside blends such as strawberry watermelon or mango peach. Single-fruit is the safest opening order: it sells steadily and customers know what they are getting.

Ice and menthol

Fruit or mint with a cooling finish. Ice versions of popular fruit flavours frequently outsell their plain counterparts, particularly in warmer markets. Standalone menthol appeals to former tobacco users.

Mint

Cool but not sharp — spearmint, peppermint and mint blends. Often the strongest repeat-purchase category after fruit.

Candy and sweets

Gummy bear, cola bottles, marshmallow, cotton candy and bubblegum. Popular with younger adult buyers; strong impulse-purchase performers at the counter.

Drinks and soda

Cola, lemonade, energy drink, iced tea and coffee flavours. Cola and lemonade are the reliable performers; coffee converts well with older customers.

Tobacco

Classic tobacco, tobacco blend and tobacco with a hint of caramel or vanilla. Smaller volume, but loyal buyers and the natural first step for people switching from cigarettes.

Dessert and bakery

Vanilla custard, cheesecake, caramel and pastry flavours. Richer and sweeter, better suited to lower-puff devices where the flavour has time to develop.

Multi-flavour devices

Many new models pack two, three, four or six flavours into one device, switching between them. These sell strongly because a single purchase covers several tastes — ideal for customers who cannot decide, and a good way to sell a wider flavour range on a small shelf.

How to choose a flavour range for your shop

• Anchor on fruit. Roughly half a starter range should be single-fruit and fruit-ice.
• Add mint and menthol. One or two lines cover the cooling demand.
• Include one tobacco. Low volume, high loyalty, and it converts smokers.
• Round out with candy and drinks. These drive impulse buys.
• Stock multi-flavour devices. One SKU, several flavours — the most efficient shelf space there is.

Browsing by flavour

Every product page lists the flavours available for that model, and our collection pages can be filtered by puff count and brand. If you are looking for a specific taste, tell us and we will point you to the models that carry it.

Wholesale buyers: mixed flavours within a model count towards the same volume tier, so a varied opening order costs no more per unit than a single-flavour one.

Browse products by flavour family

Representative models across the main flavour families — fruit, ice and mint, candy, drinks and tobacco. Every product page lists the full flavour range for that model.