{"id":8979,"date":"2025-10-25T06:09:15","date_gmt":"2025-10-25T06:09:15","guid":{"rendered":"https:\/\/vapemaison.com\/?p=8979"},"modified":"2025-11-20T01:48:29","modified_gmt":"2025-11-20T01:48:29","slug":"resultados-da-smoore-international-do-terceiro-trimestre-de-2025","status":"publish","type":"post","link":"https:\/\/vapemaison.com\/pt\/smoore-international-q3-2025-earnings\/","title":{"rendered":"Resultados financeiros da SMOORE International no terceiro trimestre de 2025: Desempenho s\u00f3lido apesar dos desafios do mercado"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Embora grande parte da aten\u00e7\u00e3o se tenha centrado no recente ressurgimento do conflito comercial entre os EUA e a China, <a href=\"https:\/\/www.smooreholdings.com\/\">SMOORE <\/a>International divulgou discretamente os seus resultados do 3.\u00ba trimestre de 2025. Embora a rea\u00e7\u00e3o do mercado n\u00e3o tenha sido esmagadoramente positiva, um olhar mais atento revela que os resultados s\u00e3o, na verdade, bastante impressionantes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"371\" height=\"491\" src=\"https:\/\/vapemaison.com\/wp-content\/uploads\/2025\/10\/20192_1677311016.jpg\" alt=\"Grande plano de um processo de fabrico automatizado com bra\u00e7os rob\u00f3ticos e maquinaria de precis\u00e3o\" class=\"wp-image-8980\" srcset=\"https:\/\/vapemaison.com\/wp-content\/uploads\/2025\/10\/20192_1677311016.jpg 371w, https:\/\/vapemaison.com\/wp-content\/uploads\/2025\/10\/20192_1677311016-227x300.jpg 227w, https:\/\/vapemaison.com\/wp-content\/uploads\/2025\/10\/20192_1677311016-150x199.jpg 150w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. <\/strong><strong>Resultados do 3.\u00ba trimestre de 2025 superam as expectativas<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A SMOORE International registou no 3.\u00ba trimestre de 2025 um volume de neg\u00f3cios de 4,2 mil milh\u00f5es de RMB, estabelecendo um novo recorde trimestral e refletindo um crescimento de 27,5% em termos hom\u00f3logos. O lucro l\u00edquido ajustado atingiu 444 milh\u00f5es de RMB, um aumento de 4,8% em termos hom\u00f3logos. Tanto o crescimento do volume de neg\u00f3cios como o do lucro l\u00edquido ajustado superaram as expectativas do mercado. Nos primeiros tr\u00eas trimestres de 2025, o volume de neg\u00f3cios da SMOORE totalizou 10,2 mil milh\u00f5es de RMB, mais 21,8% em termos hom\u00f3logos, enquanto o lucro l\u00edquido ajustado foi de 1,18 mil milh\u00f5es de RMB, um ligeiro aumento de 0,1%. At\u00e9 agora, tanto o volume de neg\u00f3cios como o lucro superaram as nossas expectativas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. <\/strong><strong>Porque \u00e9 que a SMOORE superou as expectativas?<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O principal motivo do desempenho da SMOORE acima do esperado no 3.\u00ba trimestre de 2025 \u00e9 o aumento significativo das expedi\u00e7\u00f5es de produtos de tabaco aquecido. O feedback dos consumidores tem sido largamente positivo, com muitos a elogiar o aquecimento r\u00e1pido, o sabor semelhante ao fumo e um melhor controlo do odor em compara\u00e7\u00e3o com concorrentes como a IQOS. Embora alguns relatos mencionem ligeiros sabores a queimado ou a papel, a resposta geral tem sido favor\u00e1vel. A SMOORE acelerou a introdu\u00e7\u00e3o dos seus produtos no mercado: a marca Hilo foi lan\u00e7ada a n\u00edvel nacional no Jap\u00e3o a 1 de setembro e estar\u00e1 dispon\u00edvel na Pol\u00f3nia a partir de outubro, com nova expans\u00e3o prevista para It\u00e1lia. Al\u00e9m disso, a proibi\u00e7\u00e3o europeia dos cigarros eletr\u00f3nicos descart\u00e1veis e o refor\u00e7o da fiscaliza\u00e7\u00e3o nos EUA ajudaram a reanimar o neg\u00f3cio de cigarros eletr\u00f3nicos vaporizadores da SMOORE. Muitos sabores de cigarros eletr\u00f3nicos descart\u00e1veis anteriormente populares nos EUA foram retirados das prateleiras, o que levou a um decl\u00ednio dos produtos n\u00e3o conformes, embora alguns permane\u00e7am em certas lojas, como esta\u00e7\u00f5es de servi\u00e7o ou lojas locais em comunidades de imigrantes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. <\/strong><strong>Porque \u00e9 que as margens de lucro diminu\u00edram em termos hom\u00f3logos?<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A margem bruta e a margem de lucro da SMOORE podem ter diminu\u00eddo no 3.\u00ba trimestre de 2025 em compara\u00e7\u00e3o com o ano anterior. Segundo a empresa, as raz\u00f5es s\u00e3o as seguintes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. O neg\u00f3cio de tabaco aquecido, que tem registado crescimento, centra-se atualmente na promo\u00e7\u00e3o de dispositivos com margens mais baixas. Os sticks de tabaco, mais rent\u00e1veis, poder\u00e3o registar maiores volumes de expedi\u00e7\u00e3o em 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. No setor dos cigarros eletr\u00f3nicos, a SMOORE lan\u00e7ou v\u00e1rios produtos novos, como os modelos 2+N, 0+N e multi-in-one, para responder \u00e0s prefer\u00eancias dos clientes europeus locais e conquistar quota de mercado. Estes novos produtos t\u00eam margens mais baixas do que os produtos com pod oferecidos em parceria com as grandes empresas de tabaco.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. <\/strong><strong>Estado de recupera\u00e7\u00e3o dos cigarros eletr\u00f3nicos de vapor<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No 3.\u00ba trimestre de 2025, as receitas da SMOORE provenientes da Europa e de outras regi\u00f5es cresceram muito mais rapidamente do que o volume de neg\u00f3cios global. Em particular, as receitas dos clientes de m\u00e9dia dimens\u00e3o apoiados localmente pela SMOORE registaram um crescimento r\u00e1pido. No entanto, a recupera\u00e7\u00e3o do neg\u00f3cio de cigarros eletr\u00f3nicos em conformidade com a regulamenta\u00e7\u00e3o nos EUA tem sido mais lenta do que na Europa. Isto deve-se sobretudo ao desempenho abaixo do esperado do grande cliente da SMOORE, a BAT, no mercado norte-americano, o que tamb\u00e9m est\u00e1 ligado \u00e0 competitividade dos produtos da BAT.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. <\/strong><strong>Impacto do conflito comercial entre os EUA e a China na SMOORE<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo a SMOORE, as tens\u00f5es comerciais em curso entre os EUA e a China tiveram um impacto limitado na empresa. A maioria dos produtos da SMOORE enviados para os EUA \u00e9 fabricada nas suas f\u00e1bricas do Sudeste Asi\u00e1tico, e esses produtos j\u00e1 foram reconhecidos pelas alf\u00e2ndegas norte-americanas como produzidos no Sudeste Asi\u00e1tico. Por conseguinte, o conflito comercial n\u00e3o afetou significativamente o neg\u00f3cio da empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/ace\/ws\/800\/cpsprodpb\/18049\/production\/_109577389_uschinacontainers.jpg.webp\" alt=\"A China e os Estados Unidos est\u00e3o envolvidos numa guerra comercial relacionada com contentores\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P1: O que \u00e9 um cigarro eletr\u00f3nico?<\/strong><br>Um cigarro eletr\u00f3nico \u00e9 um dispositivo eletr\u00f3nico que aquece o l\u00edquido para produzir vapor. Proporciona uma experi\u00eancia semelhante \u00e0 de fumar, sem queimar tabaco, reduzindo assim a produ\u00e7\u00e3o de subst\u00e2ncias nocivas, como o alcatr\u00e3o e o mon\u00f3xido de carbono.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P2: Os cigarros eletr\u00f3nicos cont\u00eam nicotina?<\/strong><br>Isso depende do e-l\u00edquido. Alguns e-l\u00edquidos cont\u00eam nicotina, enquanto outros n\u00e3o cont\u00eam nicotina de todo. Pode escolher de acordo com a sua prefer\u00eancia pessoal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P3: Os cigarros eletr\u00f3nicos s\u00e3o mais seguros do que os cigarros tradicionais?<\/strong><br>Os cigarros eletr\u00f3nicos s\u00e3o considerados uma alternativa menos nociva, uma vez que n\u00e3o envolvem combust\u00e3o. No entanto, n\u00e3o s\u00e3o totalmente isentos de riscos e devem ser utilizados de forma respons\u00e1vel por adultos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tem mais perguntas? <a href=\"https:\/\/vapemaison.com\/faq\/\">Clique aqui<\/a> para mais perguntas sobre vape!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>While much of the attention has been focused on the recent resurgence of the US-China trade conflict, SMOORE International quietly disclosed its Q3 2025 performance. Although the market&#8217;s reaction hasn&#8217;t been overwhelmingly positive, a closer look reveals that the results are actually quite impressive. 1. Q3 2025 Earnings Surpass Expectations SMOORE International reported Q3 2025 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[158,159,157],"class_list":["post-8979","post","type-post","status-publish","format-standard","hentry","category-industry-news-and-trends","tag-market-trends","tag-q3-2025-earnings","tag-smoore-international"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMOORE International Q3 2025 Earnings: Strong Growth<\/title>\n<meta name=\"description\" content=\"SMOORE&#039;s Q3 2025 earnings show 27.5% growth, driven by heated tobacco and e-cigarette sales, despite US-China trade tensions. 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Saiba mais.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vapemaison.com\/pt\/resultados-da-smoore-international-do-terceiro-trimestre-de-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"SMOORE International Q3 2025 Earnings: Strong Growth","og_description":"SMOORE's Q3 2025 earnings show 27.5% growth, driven by heated tobacco and e-cigarette sales, despite US-China trade tensions. 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